GWCC

Project Highlight: Georgia World Congress Center & The Home Depot Backyard

If you’ve ever been to Atlanta, like this past weekend perhaps, chances are you’re familiar with Georgia World Congress Center and the Mercedes-Benz Stadium. Home to two local sports teams and almost every convention or major event imaginable, pedestrian and vehicular traffic around the area is constant and can get congested. This problem was particularly noticeable on game days, when thousands of fans would show up early and tailgate in the surrounding area. To address these concerns, GWCC reevaluated their wayfinding system while Mercedes-Benz Stadium developed The Home Depot Backyard, a central location where fans can tailgate. They turned to Image Manufacturing Group to implement their design intent, with the objective of improving the public’s ability to properly locate, navigate and access Georgia World Congress Center or The Home Depot Backyard at Mercedes-Benz Stadium.